A3
- A/B Test
- Showing two variants of the same page or feature to real users in equal proportion and measuring which one converts better. The most reliable way to test a hypothesis.
- API
- Application Programming Interface. The interface that lets two pieces of software talk to each other — for example, a mobile app makes an API call to fetch data from the server.
- ASP.NET
- Microsoft's web application framework. It integrates closely with SQL Server in enterprise projects and is written in C#.
B2
- Back-end
- The software running on the server that users do not see: database, business logic and authentication. Laravel, ASP.NET and Node.js are common back-end technologies.
- Bootstrap
- A widely used CSS framework. Its responsive grid, ready-made components and utility classes make fast prototyping possible.
C2
- CMS
- Content Management System — a system for managing website content without writing code.
- Core Web Vitals
- Google's page experience signals: LCP, INP and CLS.
D1
- DevOps
- Development + Operations. An approach that brings software development and infrastructure operations together. Continuous integration and delivery (CI/CD), containers and automation are its core concepts.
E1
- E-commerce
- Electronic commerce: selling products or services online. It combines product management, cart, payment, orders and shipping integrations.
F2
- Figma
- A modern design tool that runs in the browser. It offers real-time collaboration, component libraries and prototyping.
- Front-end
- The part users see: the user interface built with HTML, CSS and JavaScript. React and Vue are widely used frameworks.
H1
- Headless CMS
- A setup where content management is separated from the presentation layer: content is managed in a CMS and published through a separate front-end. It offers flexibility.
I1
- Iteration
- Repeated improvement. In agile software development, progressing in short cycles (sprints), delivering in small pieces and learning at every step.
K1
- KVKK
- Turkey's Personal Data Protection Law (No. 6698). The legal framework systems that process personal data need to take into account; it serves purposes similar to the EU's GDPR.
L3
- Landing Page
- A single-purpose page built for a specific campaign or conversion goal, usually where visitors from ads are sent.
- Laravel
- A modern PHP back-end framework offering readable syntax, a large ecosystem and fast development.
- Lighthouse
- A Google tool that measures the performance, accessibility and SEO scores of web pages.
M1
- MVP
- Minimum Viable Product. The smallest working version of a product that can test the right assumptions, giving fast feedback at low risk.
P1
- PWA
- Progressive Web App. A web app that runs in the browser but behaves like a mobile app, with offline support, push notifications and the option to add it to the home screen.
R2
- React
- A component-based front-end library developed by Meta. Most modern web applications are built with React.
- Responsive Design
- Designing a page so it works on every screen size, from mobile to desktop. It is implemented with CSS media queries and fluid grids.
S5
- SaaS
- Software as a Service. A cloud-based software subscription: users install nothing and access it from the browser, paying monthly or yearly.
- Schema.org
- A JSON-LD vocabulary that helps search engines understand content in a structured way.
- SEO
- Search Engine Optimization. The work covers technical SEO (speed, structured data), on-page (content) and off-page (backlinks).
- SLA
- Service Level Agreement. Defines the committed quality levels, such as uptime and response time.
- SSR
- Server-Side Rendering — the page is built on the server and sent to the browser as HTML.
T1
- TypeScript
- A type-safe version of JavaScript. It helps catch errors earlier in large projects.
U2
- UI / UX
- User Interface (how it looks) + User Experience (how it feels to use). Two different but closely linked disciplines.
- UX Research
- Understanding real behaviour by talking to users and watching heatmaps and session recordings — basing design decisions on data, not assumptions.
W3
- WCAG
- Web Content Accessibility Guidelines — the web accessibility standard.
- WebGL
- A browser API for rendering 3D graphics. Used with libraries such as Three.js to create interactive visual experiences.
- Wireframe
- The skeleton of a design: a low-fidelity screen without colour or photos, used to settle the content layout and functionality.